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The UK's largest hotel chains should comfortably survive the economic downturn, it has been suggested.
Stephen Broome, hospitality and leisure director at PricewaterhouseCoopers, said many major hotel groups are "fairly well set up" as they do not have much property and in turn have little debt.
"They're more brand managers and they market their brand, they're unlikely to be negatively impacted in the same way as an independent operator," he explained.
However, he warned that this does not mean that the next few months will not be difficult for many companies.
Mr Broome added: "It is going to be difficult, that's for sure. Our forecasts are predicting levels of revPAR [Revenue per Available Room] that we haven't seen in over twenty years."
Recent research by TRI Hospitality Consulting claimed that the average room rate in London during the first quarter of 2009 fell by 5.5 per cent compared to 12 months earlier.
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